It’s often said that an enterprising family’s values can be a source of competitive advantage for their business. These values influence the corporate culture, helping attract talent and maintain resilience in the face of setbacks. This matters. According to Peter Drucker:
Culture eats strategy for breakfast.
Here’s the view of Adele Levinge, a second-generation member of an Australian business-owning family:
What are your family’s values?
Our values are honesty, integrity, passion, caring, quality and vision. The biggest ones for us are honesty and integrity.
What’s the link between family values and business values?
It’s very important for us to maintain our values within our professional lives, we feel very strongly about that. Our family business has our name attached to it.
What’s the message for your upcoming generation?
They can leverage the success and the history of my generation and my parents’ generation by really honoring the values and staying true to the family’s values. It doesn’t matter whether we are young or old, if we live by the values then we’re leveraging them as much as possible.
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