"Mankind loves to tell stories. In fact we all grow up with stories. In our own ways and in our own cultures, we experience the magic of the story told around the campfire. Stories shape cultures.
Stories have the power to create a sense of belonging. They bond people together through shared experience and through common values the stories carry.
The impact of storytelling in business has been subject to much research and writing. Although to some it may look like just another new trend in leadership development, at IMD, we have experienced the value of crafting stories."
Continue reading Tania Dussey-Cavassini's article.
|
